SmartyPants for Kids was created by parents and entrepreneurs who wanted kids to get all the nutrients they needed without any of the bad stuff. Because we made them with our own kids in mind, we chose only the highest quality ingredients and most effective natural forms of key nutrients. We were sticklers about making sure our gummy vitamins were the right mix for kids’ bodies. We also made sure to use only eco-friendly and natural ingredients. SmartyPants use only the best quality ingredients, are made in a GMP-certified facility and and are tested for purity by an independent lab. Made with natural colors and flavors and NO High Fructose Corn Syrup. Gluten and casein free. We never use any fake or artificial flavors, sweeteners, preservatives or dyes!